Often confused for being the same as SEO, SEM is the marketing process which involves getting more traffic through paid methods such as Pay Per Click Advertising. Through paid search advertising, you are able to rank higher in the search engine, push targeted traffic back to your website and ultimately have those users convert or purchase.
Google Ads is probably the most well-known PPC platform. Through Google’s platform, your ads will appear in the Google search results and you will only pay when a user clicks on your ad.
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