Big Bold

EVENTS

During June, we were lucky to be a part of planning and executing the bright and colourful event that was the Swatch Big Bold Launch. Having done a number of events with Swatch before, we were excited to pull off something vibrant and exciting that would showcase their new collection in an interesting and fun way.

The Concept

The idea was to create an experience for the various press members attending the event that would invite them in and bring to life the essence of Big Bold. We knew what Big Bold meant to us, but we also wanted to hear what it meant to them – we got answers like “unusual”, “confident”, and “unapologetically different”. We wanted guests to embrace the Bold mind-set and come play with the new collection.

Setup

Setting up for this event was an all-day affair. Arriving at sun up, our team got straight into getting all the décor and products in place so that we could set up a space for our graffiti artists to work (more on that below). The look and feel of the event was incredibly bright, filled with contrast and detail in every nook and cranny – which is why we were happy to spend every available moment on perfecting it.

The Event

This event was filled to the brim with energy, but still managed to retain the quirkiness of the Swatch brand. Each guest was able to interact with our graffiti artist, Warren Kennard, and get a personalised graffiti artwork of his or her name (or a friend or family member’s!) as a keepsake to remember this one-of-a-kind event. It was a fun and more personal way to interact with guests, and everyone we spoke to loved the creativity of it.

We also had another graffiti artist working on a one of a kind mural as a live-action art installation as guests enjoyed the event.

We were honoured to also have special guest Chef, Chef Andrew Atkinson, at the event whipping up some delicious dishes for guests to enjoy. He made authentic curries, rainbow cakes, poke bowls and more, which paired well with the fun, adventurous vibe of the event.

Suppliers

Venue - The Queenie Shebeen – Hilton Hotel
Catering - The Hilton Hotel – Chef Andrew Atkinson
Audio Visual - Unlimited Events AV
Entertainment - Warren Kennard (Graffiti Artist)
Furniture - The Loud Group
Photography - Rich Photography